U.K. Scout Association is making something big out of Legos

uk-lego-minifigThe big new thing from the U.K. Scout Association is just an inch a half tall.

And it has interchangeable heads.

A creative new recruiting and awareness campaign from our friends across the pond (and fellow members of the World Organization of the Scout Movement) features Legos in an effort to spark interest in Scouting.

The Lego minifigs appear in a brilliant video in which a group of Cubs sitting around a campfire answers the question, “What’s the most fun thing you’ve ever done?” Their answers — complete with Lego re-enactments — are worth watching in the video below.

There’s also an infographic about what people really think of U.K. Scouting that has some clear takeaways for those of us on this side of the Atlantic.

And of course there’s merchandise, including an opportunity to order a custom Scout Lego minifig wearing a Boy Scout, Cub Scout or Venturing uniform.

Enough, um, build-up. See it all after the jump.

Cubs Lego video

Lego infographic

Click to enlarge:


Lego Scout merchandise


You can order a bunch of U.K. Scouting Lego merchandise — T-shirts, badges, etc. — from the U.K. Scout Shop online. Shipping to the U.S. incurs an extra charge.

For around $34, plus international shipping, you can create your own Cub Scout, Boy Scout or Venturing Lego minifig. You send in pictures of yourself in uniform and answer a few questions about badge placement, and you’ll get your own custom minifig in about a month.

Here’s an example of a Lego minifig Eagle Scout from a now-closed eBay listing. Not sure about the pants, but the shirt looks cool!


My visit to the U.K. Scout Association

Thanks to Matt Jones, editor of the U.K. version of Scouting magazine, for the Lego images and info.

If you like, please read about my visit to the “other” Scouting magazine and see inside the archives for some fun Scouting surprises — including Baden-Powell’s Wood Badge beads.

17 thoughts on “U.K. Scout Association is making something big out of Legos

  1. Are the custom minifigs depicting the BSA uniform (such as the Eagle Scout shown above) licensed by the BSA?

  2. I echo Marcus’ question and have ordered two of those for me personally and have ordered 10 for a Lego Camping diorama which is in my office here in Tennessee. I’ve started this project about three years ago when I was hired; but I had to stop because I needed a longer platform in which the place the Lego pieces (and my lake, which my Sweetie made for me but I need a lot of blue Lego(tm) bricks to raise it so the SCUBA Scout and the sharks can swim under the water…). I PROMISE when I get it complete to take lots of photos and place them on my personal blog.

  3. I thought BSA outlawed all LEGO themed stuff…? If that is true it’s a shame because Scout LEGOs could be huge for the BSA. It would be a great way to market Cub Scouts.

    Nice video UK Scouting! Thanks for sharing Bryan!

    • Why would they outlaw Legos? Choking hazard? Scouts are over 3 years old. I love his idea. Boys love Legos, why not look into a partnership?

      • Andy said “LEGO themed stuff” which probably means patches, shirts, etc. Not LEGOs themselves. That makes no sense.

        • San Diego Imperial Council had the Lego figures on their patches for Jamboree (super cool looking too) and other special patches for the council. I agree, if Lego and BSA could announce a national partnership, it would certainly be beneficial for both parties.

  4. Hey, BSA National! Wanna make a lot of money? Strike up a partnership deal with LEGO!

    Look at what the Girl Scouts are doing with Build-A-Bear–they’re doing very successful and every time we go to a Build-A-Bear store, there always seems to be someone doing a Girl Scout bear or buying the Girl Scout accessories. Their initial partnership started out as just a single bear you could only get if your troop scheduled a party there. So many people were asking for that initial bear but didn’t want to do a party (or weren’t with a troop) that they quickly expanded it to drop the “do it a party” requirement, and now they have multiple bears and uniforms for every program level. I talked to a store manager a while ago and she said the Girl Scout bears have been one of their most successful (and longest-lasting) licensing deals.

    Heck, if they did a deal for a Cub Scout Build-A-Bear, I bet it’d do well.

    The BSA has licensing agreements with so many other products, it seems like a natural fit for them to strike a deal with LEGO.

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